Starbucks teams up with Microsoft to work on the "bean-to-cup" initiative, a predictive drive-thru ordering, and implementation of IoT coffee equipment.
American coffee company Starbucks will track coffee production using blockchain services provided by Microsoft, according to a GeekWire report.
Spearheading its “bean-to-cup” initiative in 2018, Starbucks teams up with Microsoft to utilize the latter’s recently launched Azure Blockchain Service.
https://twitter.com/Azure/status/1124346807990005760
The report said Starbucks customers, through the blockchain-based coffee-tracking system, will be able to track the coffee’s supply chain, starting from the origin country up to their cup. Starbucks also intends to explore the financial opportunities that may await the local coffee bean farmers in Costa Rica, Colombia, and Rwanda.
Other than aiming to establish a connection between coffee drinkers and coffee farmers, Starbucks also intends to utilize blockchain technology for a predictive drive-thru ordering and for connecting coffee shop equipment in various locations.
Meanwhile, there have been reports in March that Starbucks may soon be accepting Bitcoin (BTC) as a mode of payment through the startup Bakkt.
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